Saturday, August 29, 2015

Information explosion: Can someone save the mobile users?

There is an explosion of digital content today. With mobile phones turning into the primary mode of consumption for a majority, there is an ever-great reach and availability of users to consume all this content. One has a continuous stream of messages on Whatsapp, Facebook newsfeeds, Twitter updates, RSS reader feeds and the periodic pushes from each of the apps installed. 

This reach and availability of people creates a feedback loop and converts this into a vicious cycle, to end up in creation of even more content and updates. The content creation has also been democratized, with almost no entry barrier for anyone to create and broadcast stuff. 

While there are some good aspects around this, content overload is an undesirable effect. Its a nightmare to stay on top of the updates, let along manage all of this. There are enough parallels of this with the Web 1.0 days, when there was a similar explosion of content online for the first time, albeit as a one-way channel from broadcasting sources - websites, media agencies & other content creation companies. It took several years and a Google to really organize the information to a manageable (and searchable) extent. 

In my opinion, the need of the hour is a similar aggregation and sorting interface, this time only at a personalized level, embedded in each of our mobile phones. How nice would it be if there were a service that automatically plugged into all the other apps and feeds to aggregate all inputs, organize them by category, sort out the spam (or irrelevant content), prioritize the feeds (a la Google Priority Inbox) and let one consume them in a sane and civilized manner! With the level of authorization that most apps already demand (access to contacts, messages, calls, location etc), privacy would be least of concerns and none would bat an eyelid before giving full access to such an app or service (yet again!). 

At such a deep level of embedding and engagement with consumers, and the universal access that they can have to all worthy sources of content, the revenue opportunity for a company that cracks this problem could be immense. This could become the launch pad for one's activities on the mobile, though much smarter and integrated than today's dumb mobile notification panel. Are the mobile OS players (Android / iOS?) already on it, or is this opportunity eyed by some of the large search, content distribution or mobile app companies (Google / Facebook)? This, sure will be an interesting space to watch!

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